Certificate Registration

You must register and pay for this certificate track before you can enroll in individual certificate classes.

• Marketing and Communications for Nonprofits Certificate (PROED 513)

Required Classes

• Foundations of the Nonprofit Sector (PROED 501)
• Creating Excellence in Nonprofit Boards (PROED 521)
• Marketing Essentials for Nonprofits (PROED 506)
• Get Your Marketing Message Right (PROED 549)
• Creating an Actionable Plan for Excellence: Academy Wrap Up (PROED 543)
• Your One-Year Marketing Plan (PROED 510)
• Nonprofit Advocacy and the Community (PROED 541)

 

The Certificate

Marketing and communication enables your organization to achieve its goals by strengthening relationships with donors, members and clients; raising your visibility in the community; and building support among your constituencies. With the rise of social media, powerful new marketing channels have emerged, resulting in a fundamental shift in the way communication occurs with your stakeholders. The Marketing and Communications for Nonprofits Certificate will help your nonprofit:

• Look anew at your communication strategies
• Target messaging to your variety of audiences
• Capitalize on emerging technologies
• Maximize your advocacy with appropriate messaging
• Hone an optimal marketing plan for your organization