Required Classes

• Foundations of the Nonprofit Sector (PROED 501)
• Creating Excellence in Nonprofit Boards (PROED 521)
• How Social Media is Changing Nonprofit Communications (PROED 545)
• Social Media 101: Tools and Tactics (PROED 544)
• Develop Your Social Media Marketing Strategy (PROED 591)
• Constituent Relationship Management (PROED 592)
• Creating an Actionable Plan for Excellence: Academy Wrap Up (PROED 543)

 

The Certificate

Organizations are experiencing a fundamental shift in the way communication occurs with their stakeholders. The emergence and rise of mass social media has created a shift from organizational control to "consumer" control. Help your nonprofit look anew at your communication and marketing strategies and capitalize on the benefits of this shift. The Social Media Certificate will help you:

• Gain an understanding of what social media means to your organization
• Create a social media marketing plan
• Measure social media success
• Align social media with mission and goals
• Learn how to build your social network
• Develop a well-reasoned assessment
• Understand your social media ROI
• Manage your constituents effectively

Note: this program assumes attendees have a good sense of their organizational positioning and messaging.

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Admission to certificate programs is by online application only. Tuition is $1275 for an entire program and includes materials and seven days of instruction. Scholarships and financial assistance are available for certificate programs.

FILL OUT ONLINE APPLICATION