Digital Marketing and Analytics
Academic Noncredit

Social dynamics on the Internet are quickly changing the process by which we build brands, develop marketing strategies, and execute campaigns. In this course we teach the concepts, tools, and analytical methods needed to connect with empowered target markets through a range of processes such as online brand management, search engine marketing and optimization, online media buying, dialogue marketing, and social media. Students will learn how marketing strategies are implemented and analyzed using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools.

This noncredit class meets with a regular University of Utah credit course. Students can purchase any assigned hardcopy textbooks through our Campus Bookstore.