Digital Campaign Management and Analytics
Academic Noncredit

This course teaches cutting-edge processes related to the research, planning, and execution of online marketing campaigns as well as optimization and analytics methodology. Students will learn the intricacies of current monetization strategies in cost per click, cost per impression, affiliate and direct relationships, paid social insertions and their respective campaign development and execution. Advanced Internet marketing techniques such as re-targeting, social strategy, and dialogue marketing will be discussed and students will learn how campaign effectiveness is tied out through data analysis. Tools including Google Analytics, Google Adwords, and Adobe SiteCatalyst will be covered.

This noncredit class meets with a regular University of Utah credit course.

Questions? Call Academic Programs at 801-585-9963 or use our online form.

Class Sections For Digital Campaign Management and Analytics (MKTG 633)

Spring 2018 Section 1, Starting on: 01/08/2018

This class meets Jan 8, 22, 29, Feb 5, 12, Mar 5, 12, 19, 26. To determine the last day to drop this miscellaneous course, see http://registrar.utah.edu/handbook/drop.php

Date(s) Day Time Location
01/08/18 - 03/26/18 M 6:00 pm -10:00 pm SPENCER FOX ECCLES BUSINESS BUILDING 1170
Tuition: $399.00      

Instructor: ANTONY PASSEY

ADD TO CART ONLY 3 SEATS LEFT!

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Questions? Call Academic Programs at 801-585-9963 or use our online form.

noncredit catalog