Certified Digital Marketing Specialist — Strategy and Planning

Reduce expenses and increase revenues with the right digital strategy! Acquiring the Digital Strategy and Planning Certificate will put you on the path to planning and developing digital marketing strategies that will improve your digital marketing and brand building efforts. The certificate program introduces students to digital communications and helps them to develop a measured strategy for their company that will stand up to the scrutiny of high-level decision makers.

Benefits

The Certificate introduces participants to digital communications and teaches a comprehensive understanding of all aspects of digital strategy and planning. Topics including budgeting, personnel selection, analytics, reputation management and social customer service. You will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.

Who Should Attend

The course was created for anyone involved in planning a digital strategy or those likely to be involved in this area in the future.

What you will learn

  • Traditional Communications
  • Digital Display Advertising
  • Budget
  • Personnel
  • Risks and Reputations

Prerequisites

None

Required Classes

  • Strategy and Planning Certificate (PROTA 245)

 

Upcoming Classes

Class Title Next Start Date
Certified Digital Marketing Specialist - Strategy & Planning Online
For more information about our Veterans/Military Program, contact Bill Bialcak at 801-589-4179.