Certified Digital Marketing Professional - (Online)
Professional Education

This is a 30-hour, online, self-paced course. A successful digital marketing campaign can be the difference between good and great in the business world today. The University of Utah Digital Marketing Certificate online course is a well-rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain. This course is suitable for people who are responsible for the planning, execution and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. There are ten modules in the program that cover in detail all of the disciplines involved in best practice digital marketing: 1. Introduction to Digital Marketing 2. Search Marketing: SEO 3. Search Marketing: PPC 4. Digital Display Advertising (DDA) 5. Email Marketing 6. Social Media Marketing (Part 1) 7. Social Media Marketing (Part 2) 8. Mobile Marketing 9. Analytics 10. Strategy & Planning.

This class is part of the following Professional Education certificate program:
Certified Digital Marketing Professional

Questions? Call Professional Education at 801-585-1780 or use our online form.

Class Sections For Certified Digital Marketing Professional - (Online) (PROTA 240)

Spring 2018 Section 70

Once a student logs in, they will have 24 weeks to complete the course which consists of approximately 30 hours of video lectures, slide presentations, practical exercises and interactive quizzes. Upon completion, students will take a 3-hour exam through a Pearson Vue testing center. The cost of the exam is included in tuition.

Tuition: $1,965.00

Instructor: Staff

Questions? Call Professional Education at 801-585-1780 or use our online form.

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For more information about our Veterans/Military Program, contact Bill Bialcak at 801-589-4179.