Content Marketing and Management Certificate
Professional Education

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Course Description

This course will prepare graduates for a career in content marketing. They will develop technical skills related to planning, problem solving, and decision making in content management and content marketing. Students will learn how to construct a content marketing strategy to connect an organization with its audience, plan and distribute content across multiple channels and use analytics to refine your content strategy and measure its success. They will create a content marketing plan for a brand and harness social media tools harness tools. They will leverage digital technology to support your company mission and manage customer conversations across channels.

All class dates listed below are required for this Degree Plus certificate. This is a cohort-style certificate with the content building from one class to the next. A final capstone project is required at the culmination of the program. For more information, please visit the Degree Plus website.

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Questions? Call Professional Education at 801-585-1780 or use our online form.

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For more information about our Veterans/Military Programs, please contact us at proed@continue.utah.edu or 801-585-1780.