Professional Education: Market Research

Market research is critical for the success of your organization.

Professional Education's robust market research capabilities will enable you to know your customers and market inside and out. Our quantitative research strategy will allow you to offer products and services that are highly focused and well-targeted along with identifying new opportunities and minimizing risk.

Professional Education's market research is unique in that you will meet and consult with proven researchers from the University of Utah who are experts in their field. Only 5% of private market research companies have the tools, software, expertise, and provide the depth of capability that is offered through Professional Education.

Real Time Data Tools & Trend Analysis

We can help you:

• Identify a profitable customer before they buy
• Keep existing customers engaged and promoting
• Track product and program effectiveness
• Monitor trends and changes to your customer in real time
• Change Point Analysis and validation through permutation block methods

Focus Groups and In-Depth Interviews

Get to know your customers. Through focus groups, in-depth interviews and quantitative surveys we can tell you:

• How to interact with your customers on an individual and emotional level
• Which new product to develop
• What branding motivates them to buy
• What they say about your organization in word of mouth discussions

Segmentation

Every customer is an individual. We can tell you how they can be divided into targetable groups and how to:

• Emotionally trigger the needs of each segment in your population
• What message resonates with each unique group
• How to reach them in the most cost-effective way
• What product or service offering they are likely to purchase

Key Drivers & Marketing Mix Modeling

What really drives your customers? We can help you uncover:

• What determines their overall satisfaction and likelihood to recommend
• Why they keep coming back to your organization
• Which marketing and advertising channels are having the greatest impact
• Predictive analytics to forecast customer behavior

Choice Task Modeling

What's the best product offering, price, and variation? We can give you information you need to:

• Maximize your messaging effectiveness
• Discover which purchasing or decision features are most important to your customers
• Optimally price your product and services
• Predict your overall profitability and anticipate competitor behavior

Big Data Analysis

How big is your data? With our cutting edge methods we can help you:

• Organize and find patterns in your data with high performance cloud computing
• Gain strategic business insights at the market level
• Simulate market changes to stay ahead of the curve
• Use machine learning algorithms to make sense of your biggest data needs

To find out how market research can give your organization the information needed to make well-informed decisions and gain the competitive advantage, call us at 801-585-1780 or use our online contact form.