Global Communication: Explore PR, Marketing & Global Media
Asia Campus

Communication campaigns play a critical role in the success of an organization; however, not all campaigns have been strategically designed and executed. In particular, this course offers students a theoretical overview on how to plan and evaluate PR campaigns. Students will plan their own PR campaigns, applying theories and concepts learned from the course. In this course, students will have an opportunity to learn from various organizations -- both for-profit and/or non-profit organizations -- through projects that will enable them to apply classroom knowledge and theoretical principles of PR in a global scale.