Instructor: NANCY SCHMITT

NANCY SCHMITT

Nancy Panos Schmitt has been a professor of marketing at Westminster University for forty-five years. Nancy was hired to develop a Marketing Program. In 1982 the Marketing Program was approved by the Curriculum Committee with the first graduate, a transfer student form SLCC, in 1984. Nancy developed and taught every class in the undergraduate marketing program, as well in the now MBA program, in the first decade of her career. Nancy was the only woman in the BVGSB for her first nine years. In 2022 Nancy was asked to chair the Sports Management program and to redesign it to align with the GSB curriculum . Nancy's teaching interest in marketing strategy, branding, and advertising is well known. Her knowledge and enthusiasm help her to quickly connect and engage with students.

Nancy's love of teaching and mentoring has been acknowledged over the years. She has been awarded The Westminster Gore Excellence in Teaching Award, Favorite Professor in BVGSB by senior students, The Bill & Vieve Gore School of Business Faculty Advisor of the Year and Favorite Professor at Westminster College by alumni. In addition, Nancy will be honored by the alumni of Westminster by being selected as an Honorary Alumni at a celebration in April 2025. Nancy has served as Chair of the Faculty, Chair of BVGSB faculty, Marketing Program Chair, Co- Associate Dean of Advising in the BVGSB, headed numerous search committees and been on almost every faculty committee at Westminster.

Nancy is a member of the American Marketing Association and the Marketing Educator's Association. She has presented papers dealing with teaching methodology at conferences throughout her career. Academically, Nancy earned her Bachelor's degree in biology and philosophy from The University of Utah, Master degree in genetics from VA Tech, spent one year in a Doctoral program at the University of Arizona in genetics before obtaining an MBA from The University of Utah.

"It has been my greatest honor to teach my students. The relationships forged in an open exchange of ideas have continued for decades in many situations. I bring alumni back into the classroom as inspiration and motivation for current students. Seeing alumni return to the classroom with passion and expertise in their fields is also very satisfying and validating for me. My true success has been derived from the success of the hundreds of undergraduate marketing alumni."

NANCY SCHMITT is currently teaching:

Class Title	Semester	Date(s)	Program
Exploring Iconic Brands	Spring	3/23/26 - 4/27/26	Osher Lifelong Learning