Marketing Vision
Academic Noncredit

For non-business majors only. Topics we will consider in this course include the dynamic relationship of marketing and society; the world-wide impact of American commercial culture, global brands, and globalization; the evolving marketplace of the internet and its consequences for society and the future; and laws and regulations concerning competition, privacy, and intellectual property. In the process, and in addition, students will learn skills related to product development and design, where and how to sell products, customer perception of prices, the use and effects of branding, and other marketing tactics.

This noncredit class meets with a regular University of Utah credit course.

Online book and material fees may be added up until the first week of class. Students may opt out during the first two weeks of class. For more information, visit the Campus Store Inclusive Access Program's webpage. If you opt out, you will be responsible for obtaining the course materials yourself for the course.