Digital and Internet Marketing
Academic Noncredit

This course introduces students to the major concepts and tools involved in digital and internet marketing. Topics include search and display advertising, social media, search engine optimization (SEO), content marketing, dialog marketing, affiliate programs, re-targeting and digital analytics. Students will learn how marketing strategies are implemented on-line and gain hands-on experience using tools that include keyword research tools, traffic strategy analyzers, and campaign management tools. This course is designed for students of any major and provides skills that will be useful to students in a wide range of real world professional endeavors. Students receiving credit for MKTG 2310 may not receive credit for MKTG 4310.

This noncredit class meets with a regular University of Utah credit course.

Online book and material fees may be added up until the first week of class. Students may opt out during the first two weeks of class. For more information, visit the Campus Store Inclusive Access Program's webpage. If you opt out, you will be responsible for obtaining the course materials yourself for the course.