Data Analysis For The Modern Workforce

Professional Management

Transform your passion for numbers and critical thinking into a lifetime of Career Options.

If you are looking to acquire a skill that’s adaptive, in high demand and able to open doors in any industry or functional area, then data analysis may be the right focus for you.

With a mix of hard and soft skills, data analysis is one of the fastest growing career areas in the country, if not the world. Data analysis is its own industry, but also has applications in nearly every field, particularly marketing, finance, and management and information systems.

This non-credit certificate will provide you with the skills and knowledge necessary to pursue careers in data analysis or even to bring data analysis to your current role to improve the way you do your job.

You’ll develop strategies to collect and organize data and understand the implications of data to an organization. You’ll learn to make data-driven suggestions and how to effectively present those suggestions and findings to management.

Upon certificate completion -

  • Utilize and manipulate large data sets to make business decisions.
  • Understand where and how data is stored and ways to access data.
  • Gain a solid foundation in applied business statistics and develop skills using the analytical tools in Excel.
  • Capstone project - finish this certificate with a challenging capstone project, incorporating the full range of skills developed during the certificate to analyze a large data set, draw conclusions, make recommendations and present your findings.

Program length  – 8 weeks / students attend classes 2 nights a week from 6pm – 9pm.

Total hours of instruction:  56

Format: Classes are held in an in-person format with experienced instructors from local organizations.

Location: Classes will typically be held at the Continuing Education campus at 540 Arapeen Drive or on the main U of U campus.

Certificate offered: fall / spring

Pre-requisites: Well prepared students will have taken the equivalent of “Intermediate Excel” and / or would consider yourself intermediately proficient at using Excel. It is encouraged that you are comfortable with the following Excel tasks:

  1. Basic Excel navigation
  2. How to work with graphs and tables
  3. How to write basic functions, such as if, count, vlookup, etc.
If you are not comfortable with these concepts, consider taking an Excel class with Professional Education prior to taking this certificate.

Equipment requirements: Students should have access to a laptop with Microsoft Excel for this class

Canvas: There is no text book for this course. Any course materials will be made available online by the instructor.. Regular and frequent interaction with the online course content is part of this course.

Attendance requirements: Attendance is required for certificate completion. Students may miss up to one class as long as supplemental reading and/or make-up activity is completed. Make-up assignments and deadlines will be given by the Certificate Director. It is the student’s responsibility to get in contact with the Certificate Director when missing a class.

Capstone project: A completed capstone project is required for certificate completion.

Grades: All certificate students will receive a satisfactory or unsatisfactory grade at the conclusion of each class and the certificate program. Requirements to achieve a satisfactory grade will be detailed in the class syllabus.

Drop Policy: More information including drop policy here.

Week #1

  • Introduction to the use of data in business
  • The research process

Week #2

  • Data cleaning and discovery
  • Data visualization best practices

Week #3

  • Introduction to probability theory
  • Basic statistical processes

Week #4

  • Analysis of variance (ANOVA)
  • Introduction to regression analysis

Week #5

  • Simple linear regression analysis

Week #6

  • Multivariate regression analysis

Week #7

  • Multivariate regression analysis
  • Model diagnostics

Week #8

  • Data collection techniques
  • Capstone Project

Certificate Completion Requirements

  • To receive a “S” or Satisfactory grade, students must complete all assignments, attend all classes (exception noted above) and present a capstone project.

How is my accomplishment recognized?

  • A certificate is awarded upon satisfactory completion of all required assignments
  • The completed certificate will appear on University of Utah official transcripts
  • Students will be awarded a University of Utah digital credential (badge)

Data analysis

Those completing this certificate will earn a Data Analysis for the Modern Workforce Digital Badge that can be shared on social media sites. Click on this badge to see the metadata behind your badge.

Find out more about Digital Badges and how they can have a positive impact on your career development here.

Matt Hillburn

Matt Hillburn

Matt is the Vice President of Research and Marketing for EDCUtah, a non-profit that assists corporations in relocating to Utah. Matt has experience performing economic and market research for government and private businesses and has provided guidance to C-Suite individuals with their toughest problems. His work has primarily involved finding business solutions utilizing advanced statistical analysis. Recent positions he has held have been as a Statistician, Market Researcher, Marketing Analyst, and Project Supervisor.

Matt has a Masters of Statistics Degree in Econometrics and Quantitative Economics as well as a Bachelor’s Degree in Economics with a minor in Business, both from the University of Utah. A native of Salt Lake City, Matt loves the outdoors, music, movies, travelling to new places, and spending time with his wife.

Certificate Directors

Certificate directors play a big part in creating a high-value educational opportunity for our students.

Your certificate director will shape curriculum, provide individualized assistance to students and maintain oversight of the certificate capstone assignments. Our certificate directors have achieved professional success in their career area and have a passion about teaching and helping students prepare for their next professional step.

Return on Investment Comes in Many Forms

Keeping certificates affordable and within reach for our students is extremely important to us. Certificates are priced competitively and offer opportunities for financial assistance and installment payments.

Adding targeted skills to your resume not only helps you stand out in a crowd of applicants but can also provide the power to negotiate a higher starting salary. And, the benefits only begin with getting the position you want. With your upgraded skill set, you’ll be able to quickly provide value to your employer resulting in rapid opportunities for advancement.

Program costs - $1499

  • Tuition is due at the beginning of each course. Tuition listed above is for the 2019-2020 academic year and subject to change without advance notice.
  • Financial aid is not available for this noncredit certificate. Students are encouraged to inquire with their employers to determine if tuition assistance is available.
  • Installment plan options:

This certificate is eligible for University of Utah staff tuition benefit for qualified employees. Just note your status during registration and make sure to apply for the benefit through the human resources form to request tuition benefit)

  • "This certificate showed me ways to use the tools I had that I didn't know existed. That was the coolest part about taking this class. I already had a basic knowledge of excel and data analysis, but so many features and ideas were taught that I had never even thought to ask about. This certificate will take the basics you already have and exemplify them!”

  • "The certificate course fit perfectly into my schedule with a full-time job. In 8 weeks I was able to gain the skills I need to better understand how to effectively do my current job, as well as, further my career.”

  • "I am very pleased with my experience in this certificate. I feel I gained the skills that I was looking for, I got real life examples from both of the professors and the support from them to answer all the questions regarding the certificate or any other question that you have about statistics not only limited to the topics of the syllabus and even after our certificate it’s over, it's something that I really appreciate."

  • "I liked that the capstone helped me apply the concepts we learned in class right away. I also liked the presentations and seeing how my classmates had approached their projects with variety of different data sets."

  • "Both instructors were great, but I loved when Matt was in class helping with the lessons! His examples were relatable and made it easier to understand hard concepts. I really appreciated all of his "real world" examples that he brought to the discussion."

  • "Instructors are extremely interested in the success of their students. They are always willing to take extra time and be sure their students understand the material. The instructors are knowledgeable and infuse the course with how they've applied the concepts to their professional experiences."

  • "The small cohort format helps you develop a relationship with the other students and become invested in their success as well! This format makes the capstone experience fun and a celebration of all everyone has learned."

We get it… once you’ve got your degree, life comes at you fast.

To stay ahead, you need a program that can help you run at this quick pace. Our certificates are designed to be fast and focused. Courses are oriented towards specific skills that are in demand in the job market. Most certificates can be completed within 8 weeks, keeping the cost down and your career in the fast lane.

Why choose the University of Utah?

We understand that you have a choice when it comes to taking professional development courses and we work hard to earn your trust with each and every class!

By selecting the University of Utah, you’ll enjoy the following benefits whether you’re coming to us as someone new to the job market, a career changer, a seasoned professional or a lifelong learner.

Resume Power - Benefit from the University of Utah reputation for credibility and quality. Choosing the University of Utah for your certificate program makes a clear statement about your commitment to excellence.

Instructor Excellence – Our certificate programs are led by local experts; working professionals by day, instructors by night. You’ll learn from an experienced crew and gain real-time insights and networking opportunities from the front lines. Each certificate has its own director who makes it a priority to keep the curriculum in line with the skills currently in demand in the market. They are also a source of encouragement as you move through the program and prepare for your next step.

Quality - we’re accredited. We have a long history of academic excellence. Choosing the University of Utah for your certificate program makes a clear statement about your commitment to excellence.

The Power of the U Network – Students have access to a valuable University of Utah peer and faculty network.

Networking – Meet and network with other students pursuing or working in the industry.

Student Support – Count on the ongoing support of a dedicated student services staff that will assist you every step of the way

Professional Education
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