Certified Digital Marketing Professional

A successful digital marketing campaign can be the difference between good and great in the business world today. The University of Utah Digital Marketing Certificate course is a well-rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

Benefits

According to a recent study, 67% of marketers have moved at least 30% of their budgets from traditional to digital marketing. If you want to enrich your selling techniques, develop your digital capabilities, and maximize your career potential, this course is for you. In this course you will learn about current digital marketing trends, best practices and how to create innovative digital strategies. Upon completion, students will receive a University of Utah Digital Marketing Certificate.

Who Should Attend

Business owners wanting to improve their online presence, anyone involved in the planning, implementation or measurement of digital strategies, or anyone who would like to pursue a career in digital marketing will benefit from this program.

What you will learn

  • Search Marketing (SEO)
  • Digital Display Advertising
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Prerequisites

None

Required Classes

  • Digital Marketing Certificate (PROTA 240)

 

Upcoming Classes

Class Title Next Start Date
Certified Digital Marketing Professional Online
For more information about our Veterans/Military Program, contact Bill Bialcak at 801-589-4179.