Certified Digital Marketing Specialist — Search

All marketing professionals know, proper application of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) will increase the visibility of your brand and convert traffic from within search engines. This is crucial to nearly every business operating today, since the majority of web users rely on search engines to find what they are looking for. The University of Utah Search Marketing Certificate will teach you how to create and implement advanced search marketing strategies.

Benefits

The Search Marketing Certificate arms you with all the skills you need to become a search marketing specialist. Detailed and structured modules teach you the fundamental elements of search campaign planning, creating and measurement, along with an accredited certification to validate your new expertise. Once you’ve completed the course, you will receive the University of Utah Search Marketing Certificate.

Who Should Attend

The certificate program is suitable for participants with any level of skill in search marketing. It is aimed at professionals responsible for the planning, execution or measurement of search marketing campaigns, search marketing specialists and those wanting to prepare for a career in search marketing.

What you will learn

  • SEO Setup
  • PPC Advertising
  • Analytics
  • Strategy and Planning

Prerequisites

None

Required Classes

  • Search Marketing Certificate (PROTA 243)

 

Upcoming Classes

Class Title Next Start Date
Certified Digital Marketing Specialist - Search (Online) Online
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