Enroll in the Online University of Utah Digital Marketing Boot Camp
Professional Education
University of Utah Professional Education Digital Marketing Boot Camp, offered in partnership with edX, is made available through a unique consortium delivery model to provide skills-based learning to participants across Utah and beyond. Participants will be taught by a university-approved instructor, while learning alongside students from other consortium-participating universities and institutions. Upon meeting the completion requirements, participants will be issued a Certificate of Completion by the University of Utah Professional Education.
Online Digital Marketing Boot Camp Overview
In a constantly evolving digital world, it’s crucial for businesses to adapt their marketing strategies to accommodate the shifting demands and habits of consumers. The University of Utah Professional Education Digital Marketing Boot Camp gives you the opportunity to compete in this space and learn the latest digital marketing tools and methodologies in just 18 weeks. This marketing boot camp connects students to flexible, multidisciplinary lessons on:
- Marketing strategy
- Campaign development
- Digital advertising
- Analytics and reporting
You'll gain a solid foundation in digital marketing fundamentals by attending flexible weekday sessions led by industry-experienced instructors. Additionally, you'll be able to apply your newfound knowledge and gain valuable real-world experience through a paid micro-internship. You'll connect with an exclusive network of potential employers, enhance your resume, and even generate an income while still completing your studies.
Digital Marketing Boot Camp Curriculum
Through our online marketing boot camp, you’ll develop the technical skills to thrive in the digital marketing field. You’ll discover the latest best practices, tools, and methods, and build a strong portfolio.
You’ll explore a wide range of topics — from Google Analytics to WordPress and beyond — and apply what you’ve learned every step of the way. Our 18-week digital marketing boot camp curriculum includes:
An Optional Pre-Course Module
This optional module is ideal for students with no prior marketing experience, as you’ll explore fundamentals such as:
- Value Propositions
- Marketing Research
- Audience Segmentation
- Branding
- Marketing Objectives & KPIs
- Customer Journeys
- Marketing Funnels
- Marketing Plans
Learning Module One
In the program’s first module, you’ll deep dive into the essentials of digital marketing strategy. You’ll learn how to navigate:
- Digital Marketing Channels
- Data Strategies
- Digital Marketing for Different Business Models
- Content Strategy
- Organic Social Media
Learning Module Two
During the second module, you’ll explore the intricacies of optimizing campaigns and websites through design, development, and management. You’ll cover topics such as:
- Website Creation
- Content Optimization
- Search Engine Optimization
- Link Building and Backlinks
- Website Analytics
- Conversion Tracking
Learning Module Three
In the third module, you’ll take a closer look at digital advertising and automation, and how to maximize customer engagement through multi-channel campaigns. You’ll explore:
- Paid Search
- Social Media Advertising
- Display Advertising
- Retargeting
- Measurement and Optimization
- Customer Relationship Management
- Marketing Automation
Optional Post-Course Module
These self-paced, optional lessons will help you optimize your digital presence and attract employers. You’ll learn how to:
- Brand yourself for your career search or promotions.
- Curate and optimize coursework for your portfolio.
- Design a web-based portfolio.
- Develop a promotional plan.
Digital Marketing Boot Camp Career Outcomes
With the ability to develop robust digital strategies, build and convert target audiences, create and launch advertising campaigns, and more, you’ll complete your online marketing boot camp ready to help your organization grow.
The comprehensive curriculum will ensure you hit the ground running, as you’ll also gain real-world experience. Once you’ve completed the program, you’ll be ready to apply for careers in:
Marketing Analysis
Develop a marketing strategy by learning how to research and track market trends and consumer behaviors.
Digital Marketing
Oversee the implementation of everything from campaigns to website development to support your organization’s short- and long-term business objectives.
Project Management
Plan and manage each stage of a project, delegate tasks to team members, collaborate with creatives, and establish timelines and budgets for each project.
Copywriting
Write content for marketing, advertising, and branding materials to connect with your organization’s target audience and build a cohesive brand voice.
Content Strategy
Research and manage content production for your organization’s target audience, and develop campaign strategies to drive user engagement and build brand recognition.
Who Should Apply
During the 18-week program, you’ll learn marketing fundamentals, gain real-world experience, and access paid work. Once you have your Certificate of Completion from the University of Utah Professional Education in hand, you’ll be ready to start building your digital marketing career.
This digital marketing boot camp is perfect for students who want to:
- Transition into a digital marketing role from another field.
- Further their abilities as a digital marketer and expand their portfolio to show potential employers.
- Develop the digital marketing skills to carry out an entrepreneurial venture.
- Graduate college with a competitive edge.
