What do Tiffany, Nike, Oreos, Mercedes, and Levi all have in common? They are all iconic brands. This course will examine what makes a brand iconic and what can be learned from iconic brands. Today, as competition intensifies and consumers are savvier than ever, a competitive advantage is critical. The focus of this course examines whether having an iconic brand and sustaining relevance becomes a competitive advantage. Iconic brands from a variety of industries and eras will be examined.
Questions? Call Osher Lifelong Learning Institute at 801-581-6461 or use our online form.
Instructor: Nancy Schmitt
Date(s) | Day | Time | Location |
---|---|---|---|
09/22/25 - 10/27/25 | M | 9:30 am -11:00 am | UUCE 155 |
Instructor: Staff
Registration for Fall 2025 starts at 9:00 a.m. on 08-05-2025.Is money a barrier to you taking classes? Call our office and ask about scholarships or learn the details here. Want to donate to the scholarship fund? You can make this gift online.
Questions? Call Osher Lifelong Learning Institute at 801-581-6461 or use our online form.